Typeface research

Garamond

-Garamond typefaces offer elegance and readability, making them suitable for a wide range of applications.

-This font has been expanded to include small caps, titling caps, expert fonts, and swash caps, which were typical in the fifteenth and sixteenth centuries.

-Garamond was the first to craft letters to the medium. 

Caslon

-Caslon is an Old Style serif typeface originally designed by William Caslon in 1722.

-The 'A' has a concave hollow at top left, the 'G' is without a downwards-pointing spur at bottom right and the sides of the 'M' are straight.

-Caslon is a good font for body text. It usually use in magazines, journals, books or as a corporate typeface.

Baskerville

-Baskerville increased the contrast between thick and thin strokes

-The curved strokes are more circular in shape, and the characters became more regular.

Bondoni

-The square dot over the letter “i”, and a double storey “a”.

-The capital “Q’s” tail is centered under the figure, and the uppercase “J” has a slight hook.

-Mainly used for displays, posters, headlines and logos; especially in the fashion scene.

Clarendon 

-The classical Clarendon form originating in England in 1845 as polished by Edouard Hoffmann and Hermann Eidenbenz at Haas a little over a century later.

-Has strong squared serifs but with an added softness from the curved brackets and has a low contrast

Berthold

-A sans-serif typeface designed by Hermann Hoffmann in 1908.

-The typeface has rounded corners and extremely short descenders giving it its characteristic “blocky” feel.

-Block Berthold is available in three weights—regular, bold and heavy

Times

-Very common in book and general printing

-Through distribution with Microsoft products and as a standard computer font, it has become one of the most widely used typefaces in history

-Tiny lines that attach themselves to the end of a stroke in a letter 

Helvetica

-modern, innovative and clean style

-Helvetica’s characters always have horizontal or vertical stroke

endings

-Fantastic use of white space between characters. 

Univers

-Univers is the name of a sans-serif typeface designed by Adrian Frutiger in 1954. Classified as a neo-grotesque typeface 

-Released in 1957

-Similar to Helvetica, however Univers contains an absolutely huge variety of weights and widths, making it a much more flexible type family than Helvetica.

  

So, I typed the word "Lucky" in different typeface see how they look like.