Saturday 12 November 2016

Final Rationale

Adjective: Lucky

  After I developed both ideas in digital form, I like the first idea with horseshoe more because it looks more lucky and attractive. It Inspired by Clarendon, Clarendon were designed as bold faces to accompany text composition. It is good for displaying so my typeface is a logotype, I will apply my typeface for the logo brand for a Casino so that it can match with my adjective as everyone want to be lucky in Casino. Generally, my typeface apply to Casino can let people feel relax and lucky because all letters are mainly inspired by horseshoe which can give strong impression or confident to players because the horseshoe symbol represent lucky. To fully show how typeface work, I will produce things by using my typeface for example logo, poster.

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