Saturday 5 November 2016

Two rationales

1) Inspired by Clarendon, Lucky is a good word in everywhere. The stroke of Clarendon contrast is slight and serifs tend to be short to medium length. Clarendon were designed as bold faces to accompany text composition. It is good for displaying . Hence, I think my idea can apply to "Casino" for example logo, poster, etc. Everyone want to be lucky in the casino so the typeface shouldn't look too formal and serious as "Lucky" is quite an active word. The curve of Clarendon font looks informal and casual. The most important thing is the curve really similar to the horse shoe. So it is good for applying to gambling place which can let people feel relax and lucky.

2) Inspired by Univers, but in this case I want the typeface appear in a formal way for example school lucky draw poster but not gambling, not casino. Univers is a classic typeface, unlike Clarendon, it is a sans serif typeface, the top or low part are plain so it looks quite formal which is good to use in school because school is a formal place which students have to follow rules.

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