1:Demographics
University Students.
In full-time education.
18-22 years old.
Either new university students or returning students.
2:Geographics
UK-Based.
Town/ City Based
3:Psychographics
Very active on social media.
Technologically Savvy.
Love to meet new people and getting to grips with their course requirements.
Open to receive brands’ and companies’ informations, products, student discounts and opportunities.
Love to visit freshers week/ events in university.
Regular visitors to museums.
Strong interest in arts.
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