Digital Displays and Social Media (Instagram)

  The campaign will highly focused on the online advertising and the use of Instagram. The campaign will reach a vast amount of the target customers using online channels. This campaign will encourage target customers to use the #ArtFund and #StudentArtPass to share their users’ experiences with Art Fund.

  Due to its popularity amongst the target customers, Instagram will be used as the primary social channels for the campaign. The main objective of the campaign is to raise awarenesses of Student Art Pass through social media and online platform. At the same time, it aims to communicate and engage with customers regularly.

Aims of instagram: