Thursday 8 March 2018

Example of other Japanese restaurant logo

  There are a lot of Japanese restaurant located in Hong Kong and it is really famous to the local people or even travellers. I looked at some Japanese restaurant in Hong Kong that are my favourite.


  Genki Sushi in Cantonese it is "元氣壽司".  It is a chain of conveyor belt sushi restaurants established in 1990 in Japan. The chain expanded to include locations in Japan, Hong Kong, Indonesia, Singapore, Kuwait, the Philippines, China, and the United States, including, California, Hawaii and Washington. In their logo, they just worked with 3colours only, mainly in black and a stronger yellow. 


  Yoshinoya (𠮷野家) is a Japanese fast food chain, and the second largest chain of gyūdon (beef bowl) restaurants. The chain was established in Japan in 1899. Its motto is "Tasty, low-priced, and quick". It has its headquarters in KitaTokyo. It became more popular because of the cheaper price so they also started their business in Hong Kong. The Logo of Yoshinoya is the “bull horn”, and was invented by Yoshinoya’s founder Eikichi Matsuda.The idea of the "bull horn" logo derived from the initial letter of Yoshinoya's English name "Y", while the rope surrounding the horn represents the "Yokozuna" ranking (winner) in Japanese sumo-wrestling.


  Watami (和民) is quite a high-class Japanese restaurant which mean it is more expensive than other Japanese restaurant but it is their business concept. But of-cause they reduced the price nowadays because of other competitors. In their logo, it just worked with red and white which is really simple and just text with geometric shape (square).  

  Once I have looked their logo, I think I should think about some details:
-Work with no more than 3 colours
-Mainly playing with typhography
-Include English and Cantonese


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