Brief introduction-Art fund

  Student Art Pass is one of the special to all UK University students created by Art Fund. Working as a small team, this project aims to create a new campaign  that drive sales of Student Art Pass amongst university students in  autumn 2018, end encourage more students to visit local museums and galleries with a range of peaceful, physical areas where students can relax, gaining a new perspective and insights outside from their regular daily life. Retaining this core objective, Art Fund introduces the new campaign in the form of creative prints and advertising through university and online platforms, specially targeted at a younger customer demographic (students) between the ages of 18 and 22.