Time plans for the module

  In this module, I did a time plans, however, what I think is I put most works at the last few weeks due to the fact that I was working on the other modules which means I did the time management in this module not very well so I want to improve it better.

Studio brief 2 evaluation

  In this studio brief, we have to work in a team to work on the brief, to be honest, the hardest thing in this studio brief was to find my partner because they suggested we should work with someone in other practice, however, I don't really other people in different courses and my friends are not in UK so it would be difficult for us to work together due to the time different. Therefore, I felt really stressful to find my partner at the beginning.
  During the brief, I learnt something about marketing such as the costing of advertising which is a thing I have never thought about before. Actually, I don't usually work in a team because I think it is hard to communicate with the ideas because everyone have their thought so is quite hard to force everyone to agree with the same idea. However, as I worked with my sister in this brief so I felt it was easier to communicate as there is no language barrier, however, I understand that it is a challenge that I must overcome in someday, therefore, I should try to work with someone who speak English instead of the same language with me.

Studio brief 1 evaluation

  In this studio brief, I worked independently to complete several briefs, I think this studio brief was really interesting because we could select or chose which briefs we wanted to work on, it doesn't like the previous modules that we can only work on the chosen brief which is really independent. However, I think my time management in this studio brief didn't do very well because I caught up with the works quite late because there were not many studio time for this module as others so I didn't really worked on it that much in January and February, I just worked really slowly during that time, therefore, I really need to make a time planning like what should I do or produce in that week. As a result, it would be more organize. I really impressed by those competition briefs because it is my first time joining this kind of competition in my graphic design practice, I just usually worked for my friends, therefore, I got some experience by participated those briefs. After this module, I have a new platform to participate some competitions which can help to improve my skills in my design practice.

Evidence of my substitution

  In this module, I did three small brief and one big brief for studio brief 1, while, I did one big brief for studio brief 2. Here is the evidence to proof that I have submitted my works.

Art Fund

Bumble brief

KFC brief

Street Feast

Sushi Man

Module evaluation

  In this module, we worked in individual and collaborative, I think it was a really good opportunity for me to participate some competition briefs or freelances brief, for example the YCN competition is a really great platform for students to participate and use what they have learnt over the course in different briefs, I was really enjoyed doing the briefs. However, I think the time management for me in this module didn't do really well because this module was started a week before Christmas. To be honest, as I went back to HongKong during my Christmas so I didn't really catch up with the works because I haven't backed to my own country for a long time so I was excited to meet my friends, therefore, when I go back to Leeds, I have to catch up the works hardly. Moreover, this module doesn't like other modules, we didn't have much lecture time like other modules so it is really independent. The most unforgettable brief that I worked in this module was the one I designed three logos for my friend's restaurant, it was impressed to me because it was my first time to help my friend design logos and I just finished the outcomes within one day because he need it quick and he really like the outcomes which made me feel success. Overall, I think I should use the time better, I shouldn't put all the works at the last minute to finish it, it will be really stressful. Therefore, I hope I can overcome this problem. But generally, I quite enjoyed this module because I continued to develop my skill learnt from last module and able used in this module as well so I feel really happy with that.

Final outcomes

This is one of the advert poster in London underground

This is one of the advert poster in London underground, I worked with text in this design in different languages because the brief said they also wanted to attract to foreign travellers who visit to London so I think it would be nice to play with different languages.

Digital invite card

Postcard

Instagram account

Email advert/invite

London Underground posters advert

Idea development for Street Feast brief

  I looked at their official website and I found that they have some photographs that represents to their individual sites so I was thinking if I could use it into my design or not? For example postcards?. Also, as the target audience of this campaign was between 18-34 ages people so is quite a young group so I also wanted to create something digitally rather than just physical posters.

  Basically, I saw some organization when they organizie an event, they also made some card and give it to public so I wanted to make something similar with that but I wanted to keep it quite simple but can tell the message to public easily. So I used four different photography that can represent their four individual sites in the card.

  On the other hand, I tried to work with single photography that is Street Feast, but I think the one worked with four photography was better than it so I decided to use it and made the second one become one of the advertising poster.

  

Initial ideas for Street Feast brief

  As it was my small brief, so I made a quick list of what is the aims of the brief so that it guided me what should I do in the brief. Basically, I planned to create something like email invite card, posters or subway advert in London underground so that more people can know more about this event. Basically, in this brief I tried to use photography as the main method because I don't usually work with that so I want to try working with some photography.

  Actually, the brief asked us to make it clear that they have four individual sites, hence, I should include it in my campaign. In my designs, I wanted to tell people that the summer street feast is completely different with winter season feast.

About Street Feast

  Since launching in 2012, Street Feast has transformed
derelict and disused spaces into unique eating and drinking environments, all bringing great street food, brilliant booze and vibes to people around London.
  They currently operate four markets. Dinerama is a former bullion truck depot turned street food arena – with two levels, ten traders and eight great bars in the heart of Shoreditch. Hawker House is their Canada Water warehouse – a 3,000 capacity mega- market with 12 street food traders, hidden bars and balconies, pool tables, basketball nets and loads more. Model Market – their summer-only site – is a transformed 1950’s Lewisham market with 10 micro-diners, a gin salon, tequila treehouse, wine and vinyl bar and more. Giant Robot is their newest site – an eating and drinking rooftopia in Canary Wharf – with four brilliant traders, a 50-tap beer bar, an Island Bar for killer cocktails and wines, plus a huge wraparound terrace with awesome views of the docks.

Street Feast brief introduction

  I selected to work on the Street Feast as my smaller brief and it was a one day brief because I feel it is a really interesting festival for local people in London and all foreign travellers. Hence, I think it would be a good chance for me to understand more about this event. This brief asked us to campaign to launch the 2018 summer season for our street food markets.

Costing of instagram adversting

Costing of posters

Digital Displays and Social Media (Instagram)

  The campaign will highly focused on the online advertising and the use of Instagram. The campaign will reach a vast amount of the target customers using online channels. This campaign will encourage target customers to use the #ArtFund and #StudentArtPass to share their users’ experiences with Art Fund.

  Due to its popularity amongst the target customers, Instagram will be used as the primary social channels for the campaign. The main objective of the campaign is to raise awarenesses of Student Art Pass through social media and online platform. At the same time, it aims to communicate and engage with customers regularly.

Aims of instagram:

Mockup /outcomes

Uni magazine 

Reason of having qr code in the posters

SPECIFIC
-To increase brand awareness through sharing and posting.

MEASURABLE
-To increase the number of brand followers, likes, mentions and tags every week by 5%.

ACHIEVABLE
-Instagram and Facebook are simple and cost effective channels. Daily posts, advertisements and other promotional informations can be uploaded and communicate with its users effectively.

REALISTIC
-Instagram and Facebook are the most popular social networks amongst university students.

TIME-BOUND
-On-going.

Costing and Measurement

 

Ideas development

  Basically, we wanted to tell the message to general public through some posters as it is the simplest way to introduce to more people to know about art fund. We decided few ways to promote our message to public.

Posters:

Art Fund will place advertisements around the London undergrounds and university campuses. By placing advertisements on underground stations, on-campus stunts, university intranets, lecture halls, libraries, student unions and student accommodations, the campaign will reach a large segment of target customers.

University Magazines and Papers

The print ads will show the convenience and savings of Student Art Pass’s features. To illustrate the benefits of Student Art Pass, we will place advertisements on university magazines and papers and will use one-page spread. The design features will be similar to the posters.

  During the design process, I faced quite a challenging problem, due to the fact that there is a colour limitation so I couldn't use that much colours as before, and they provided us only few colours option which made me felt difficult during the process.

  Due to the fact that there is a limitation of colour using so I tried a new skill that I just learnt from the photoshop workshop which is changing the Duotone of a photography and apply it to my design, actually, I just tried with "monotone" as I just wanted to have a dark tone. To be honest, it was my first time to use this skill and I have a lot to improve it but I feel it is quite interest to use it and it is quite useful to do with album cover design.

  Afterward, I created a series of posters to see which are the most suitable to show to public.

  This idea was inspired by Monopoly because the brief asked us to "Bring people look around", in Monopoly, it seems like a cycle and a journey. 

   This is an idea "Go2", basically, it sounds like "Go To" which is really straightforward.

  This is an idea of "Guiding", as the brief asked us to guide people to museum so I designed a group of people crossing the road.

  This is an idea about "Inspiration" as the brief asked us to tell people to "See through".

  This idea is pretty similar to the one with Monopoly and "Go to".

  This idea is about "Art", basically just telling people to "Enjoy", "Relax" and "Inspired". 

Initial ideas for the posters

  Basically the brief asked us to:
- Gain new insights with Student Art Pass
- Student Art Pass allows you to see things from different perspectives
- Communicate the benefits and values gained with Student Art Pass

  Hence, we agreed to have the following ideas:

1)Footprint (To guide and encourage students to step out and visit museums)

2)Telescope/ Glasses (See things in new perspectives and discovers)

3)To Go (To encourage), inspired by the "Go" from Monopoly game

4) Light Bulb (Idea generations, gain inspirations and new insights)

Inspirations:

  Once we have got these ideas, we did a rough sketches which tried to see how will it looks like. (The images may not be able to see, please look at the physical sheets)