Evaluation

  In this project, it was my first time to work with western people as a group so I felt very nervous at the beginning as I am the only asian student in the class so I wondered if they could understand my english or not. Despite of the language barrier, most people helped me in the group so that I could do my best to help the group to produce a better quality of works. Therefore, I felt really happy with that. However, I think we were lack of communication between each other. To be honest, I just usually communicated with one or two people in the group so that is what I want to improve, talking to more people in the group even my part don’t really need to communicate with their part. But generally, this project gave me a chance to work with people that I didn’t always talk with so it enhanced my communication skill with others. The hardest thing I found over the project was to explain my ideas because english isn’t my first language so when I explained my ideas to others, I found it was really difficult, unlike the individual project, we don’t have to explain all our ideas to others but it was an really great opportunity for me to overcome this challenge.

Final productions

  I did the final invites with the traditional printing process which was screen printing in Ultramarine Blue. Moreover, we got an idea for the back of the invites, I thought it would be great if we printed
the back of the invites similar to the flyers or poster. Also, it looks more relevant.

Design development

  We started with the LCA colours to make it link to the LCA branding, therefore giving the RAUM branding a subtle link to the college. But after a crit, people said it was too much of a link to Lca. Hence, we decided to go with IKB for visual power. However, because IKB can't be screen printed because it would cost too much to get made (because of the chemicals needed to make it), we had to use Ultramarine Blue.

  As I looked some examples of the exhibition invites before, most of them were simple design, so I didn’t want to make it looks complex. Due to the fact that the RAUM logo contained a line so I thought it would be great if I also applied it into the invites so that it could fits with the whole branding. Basically, I just put the exhibition information into the invites. I asked some people which shape do they prefer and most of them agreed with the rectangle works better than the oval with rectangle. Therefore, I just developed the invites with the rectangle shape. To create more contrast so that people can read easily, I thought it would be better to make the blue as the background colour rather than white because I tried it in white as the background, unfortunately I couldn’t really read the details. So I just changed the background to Ultramarine Blue.

  Actually, we decided to do the invites with letterpress (the logo and the text), however, there were no suitable typeface and size so we just did that in screen printing.

                                      

Initial ideas of studio brief3

  At the beginning, we decided the brand guideline was the Lca shape and colours so  I was thinking to make the invites with LCA logo shape, level4 of graphic design and the entrance, window and the building of Leeds Central Library. However, after a crit, we changed the brand guideline to blue and the RAUM logo because we thought it may be too common if we designed with LCA, we thought other groups may do the same.

  We chose to use univers and Caslon because it's creates a contrast of old and new - which relates to the exhibition because all the prints are from different times. Basically, the line between the “RA” and “UM” represents the timeline. It fits with the wayfinding as our wayfinding was the same idea, showing the timeline apart from the direction.

Research for studio brief 3

  At the beginning, we decided the group name just be “PPF” which means past, present and future. However, we got a better idea which was “RAUM” because a lot of tradition printing process were translated to German. For example Lithography. It is a printing process that uses a flat stone or metal 
plate on which the image areas are worked using a greasy(slick) material. Lithography was invented in the late eighteenth century, initially using Bavarian limestone as the printing surface. Its invention made it possible to print a much wider range of marks and areas of tone than possible with earlier printmaking relief or intaglio methods.

  To be honest, I did more research focused on people’s work rather than just theoretical research. Since I looked at some examples of the exhibition invites, I got some ideas how could I develop the invites. Basically, those invites just contained few information such as the title of the exhibition, venue, time, and date, etc. Hence, I understood that I couldn’t put too much information on the invite card, otherwise, it may make people even more confused. Basically, I may just put the exhibition details into the invites so that people can read easily and get all the details within few seconds.

Studio brief 3 rationale

  We designed the group name as "RAUM", it is the German translation of "Space". In the past, there were a lot of traditional printing process translated from German so that we decided to come with the name RAUM". Moreover, the name seems showing places in Leeds so we all agreed with this as our brand name.

  I will focus on doing invites with traditional printing method such as screen printing, mono print or letterpress.

Leeds central library room700

  According to the website of Leeds City Council http://www.leeds.gov.uk/leisure/Pages/Room-700.aspx , it said

  "Leeds Central Library’s new multi-use arts space is uniquely positioned on the first floor between the Music and Performing Arts Library and the Art Library. Room 700 is a fantastic space to ‘think, talk, make and do’; with year round events and activities for all ages and interests inspired by the heritage, special collections and books within Leeds Central Library."