Brand selection

By looking at different British brands in Hong Kong, I decided to choose "Mark & Spencer" because it is a large brand and they have a lot of stores in the Hong Kong market.

M&S is one of the UK's leading retailers. They are committed to making every moment special through the high quality, own brand food, clothing, and home products we offer in their stores and internationally.

Marks & Spencer have been delivering the best of Clothing & Home and Food around the world for over 70 years. From humble beginnings just after the Second World War when they exported to a handful of countries, they now have over 400 stores and an online presence across Europe, the Middle East and Asia and an online presence in North America, Australia & New Zealand. They operate 3 models with the majority of stores run on a franchise basis, supplemented by their owned stores & Joint Ventures in Czech, Greece & India.

There are 25 Marks&Spencer and Marks&Spencer Food stores in Hong Kong.