Simple description that what I have found in COP3

Since I decided to rebrand "Marks & Spencer" to a translated logo for the Hong Kong market, I looked at what I got from COP3 because it was match with what this brief required, basically how to modify traditional Chinese characters.

I selected "adjusting stroke weight", "using geometric shapes or make simplification of characters" and "Calligraphy/cursive writing style/Classical Chinese" because I think these would work the best in Chinese characters.

Adjusting stroke weight
-Adjusting different levels of stroke weight can create a strong contrast to viewers
-Also, alter the thickness of a character will still keep the shape but does not change the character a lot.
-As a result, it makes the character look more dynamic and active to customers.

Using geometric shapes or make simplification of characters
-Since traditional characters are really similar to the geometric shapes especially rectangle and triangle, designers usually use these shapes to replace the strokes of the characters rather than keeping the complex strokes.
-By reduced the complicated strokes, it can produce a simpler character on the logo.

Calligraphy/cursive writing style/Classical Chinese

-The traditional Chinese calligraphy is one of the culture of Hong Kong so some brands used it into their logo.

-The traditional Chinese calligraphy provided the tradition beauty to the logo if it used on a brand.

-So it looks more attractive to customers

-Classical Chinese is the ancient writing format of Chinese characters, it looks more like pictograms so it increased the legibility of the logo.