Target audience

  Basically, I am considering the target audience for my publication be the people who want to travel to Edinburgh, however, I think it is too general and I want to make a specific group of target for my publication. So I am thinking if I can focus on some lazy people who don't like to read much text while travelling, it would be quite interesting. I understand that during the travel, people don't really want to read that much text so I just want to keep it as simple as it can.