Target audience research

  Basically, my target audience is mainly focus on foreign travelers especially for those who will be their first time to visit to Hong Kong. However, as my book isn't just a normal travel guide book which is something like personal dairy or journal so no matter people will or will not go to Hong Kong still can read it. I am also think about as there are some Hong Kong people living in the UK so should I also put some Cantonese in the book, however, I may just leave this as it is not a big target.