Meaning of Kerning: Space between 2 letterform
In this task, we worked as a small team with 3~4 people, and we asked to produce a logotype with 3~5 letters by using "kerning". Our group designed to use "N", "A", "M", "E" and formed the word "Name". After that, we were give about 5 different types of companies to work within one minute for each.
1)Luxury Car Company: We made it quite simple which just have slightly space between each letter and made it looks more serious.
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| The first outcome |
2)Basic Shopping Brand: We also made it with simple kerning, without any rotation on the word so that customers can read it easily.
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| The second outcome |
3)Condom Company: This time, we made it quite different with those before. We designed to make each letter close to others as this time is the condom company. Hence, we made each words close together so it looks safe. Also, we rotated the letter "e" at last so it looks more interesting.
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| The third outcome |
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| The fourth outcome |
5)I.T Company: We made each letter close together but not touching as we wanted to give customers a professional feeling.
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| The fifth outcome |
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