Research of KFC brief

KFC, the world’s largest chain of chicken-based quick service restaurants, grew from the chicken business set up by Colonel Harland D. Sanders in the 1950s.

KFC chicken is hand prepared in every single KFC restaurant by trained cooks. All of their chicken on the bone is delivered fresh to their restaurant and is breaded in Original Recipe flour and seasoning mix by hand, by trained cooks. Hence, this brief aim is to tell the customers about this message.

Every day 1,000s of cooks in KFC’s prepare chicken by hand. However, no one knows. No one believes it. In the substitution, we needs to deliver the message of handmade in a bold and disruptive way that will make people take notice easily.