Design development

  We started with the LCA colours to make it link to the LCA branding, therefore giving the RAUM branding a subtle link to the college. But after a crit, people said it was too much of a link to Lca. Hence, we decided to go with IKB for visual power. However, because IKB can't be screen printed because it would cost too much to get made (because of the chemicals needed to make it), we had to use Ultramarine Blue.

  As I looked some examples of the exhibition invites before, most of them were simple design, so I didn’t want to make it looks complex. Due to the fact that the RAUM logo contained a line so I thought it would be great if I also applied it into the invites so that it could fits with the whole branding. Basically, I just put the exhibition information into the invites. I asked some people which shape do they prefer and most of them agreed with the rectangle works better than the oval with rectangle. Therefore, I just developed the invites with the rectangle shape. To create more contrast so that people can read easily, I thought it would be better to make the blue as the background colour rather than white because I tried it in white as the background, unfortunately I couldn’t really read the details. So I just changed the background to Ultramarine Blue.

  Actually, we decided to do the invites with letterpress (the logo and the text), however, there were no suitable typeface and size so we just did that in screen printing.

                                      

Initial ideas of studio brief3

  At the beginning, we decided the brand guideline was the Lca shape and colours so  I was thinking to make the invites with LCA logo shape, level4 of graphic design and the entrance, window and the building of Leeds Central Library. However, after a crit, we changed the brand guideline to blue and the RAUM logo because we thought it may be too common if we designed with LCA, we thought other groups may do the same.

  We chose to use univers and Caslon because it's creates a contrast of old and new - which relates to the exhibition because all the prints are from different times. Basically, the line between the “RA” and “UM” represents the timeline. It fits with the wayfinding as our wayfinding was the same idea, showing the timeline apart from the direction.

Research for studio brief 3

  At the beginning, we decided the group name just be “PPF” which means past, present and future. However, we got a better idea which was “RAUM” because a lot of tradition printing process were translated to German. For example Lithography. It is a printing process that uses a flat stone or metal 
plate on which the image areas are worked using a greasy(slick) material. Lithography was invented in the late eighteenth century, initially using Bavarian limestone as the printing surface. Its invention made it possible to print a much wider range of marks and areas of tone than possible with earlier printmaking relief or intaglio methods.

  To be honest, I did more research focused on people’s work rather than just theoretical research. Since I looked at some examples of the exhibition invites, I got some ideas how could I develop the invites. Basically, those invites just contained few information such as the title of the exhibition, venue, time, and date, etc. Hence, I understood that I couldn’t put too much information on the invite card, otherwise, it may make people even more confused. Basically, I may just put the exhibition details into the invites so that people can read easily and get all the details within few seconds.

Studio brief 3 rationale

  We designed the group name as "RAUM", it is the German translation of "Space". In the past, there were a lot of traditional printing process translated from German so that we decided to come with the name RAUM". Moreover, the name seems showing places in Leeds so we all agreed with this as our brand name.

  I will focus on doing invites with traditional printing method such as screen printing, mono print or letterpress.

Evaluation for studio brief 2

  Actually this was my first time to do screen printing so I didn’t remember all the steps even I have done the screen printing induction so I felt really nervous when I heard that we have to produce the poster in tradition printing method. In the past, I usually just printed digital which was quick and great quality. However, when I did the screen printing, I felt really enjoyable, stay away the digital method can learn many things so I should use more tradition printing method such as letterpress or screen printing in my study even it takes longer time but there are lots of things or technique to learn during the process. Meanwhile, I quite like the simple design of my poster because I usually worked too details or complex in my previous designs, due to the fact that most people suggested me should
work simpler so I started to make the design simpler in this project and it works even better than an over-elaborate design.

Final outcome

Digital version

Screen printing version

Screen printing version

                                                   

  It may looks slightly different with the digital version because when I did my screen printing, I have to prepare the digital positives for screen printing, however, when I asked a staff from the I.T department to help me print it, he scaled the images so the size wasn’t fit exactly same as my digital version. I didn’t know it before I did my screen printing. However, when I have done my screen printing, it created an 3D effect for the characters that I used black and red and the result wasn’t bad so I quite like it.