Brief explanation (KFC brief)

  I am working the KFC brief as one of my smaller brief, basically, the brief asked us to Create a fresh new design for the KFC bucket that will contemporise it, and elevate it to true iconic status. The KFC bucket is a widely recognised piece of packaging, synonymous with KFC’s Original Recipe chicken, and with family sharing occasions. Historically, the bucket has symbolised family time together. But sharing food isn’t just about the traditional family; it’s groups of mates having a night in, a late night feast after a band rehearsal, or a post-match celebration. When people come together and feast together, that’s what true family is about. Hence, our friends can also be our family. We were asked to a design for the KFC bucket that is fresh and contemporary, and that will move this piece of packaging to cultural icon status, relevant to every ‘family’.